The Story
What we can say for sure, is that REC was created by us; Christian Mygh and Jonathan Kamstrup. We’re both Danish, (relatively) young, dry-humored, and passionate about watches and cars. And we wanted to fuse all those elements together in a watch brand. After a lot of brainstorming, and a bottle of whiskey (might have been two), REC Watches was born.
With an overabundance of watch brands out there – our story actually began with a deep “sigh” of what was available at reasonable prices. We wanted to create something different – something truly different. That desire is still very much alive in us today, and we intend for it to form the backbone of REC for the next many years to come.
The concept
We wanted to redefine how a timepiece can tell a (fantastic) story, and relate to you not as a customer, but as an individual. Watch fanatics to the bone, we wanted to create something different, unpretentious, and ultimately something we would simply crave ourselves. Hence, instead of some obscure year of establishment or vague ‘inspiration’, every single REC timepiece is made by salvaging classic cars and icons, and transforming them into watch components – a concept which we termed “RECOVER, RECYCLE, RECLAIM”.
The result? EVERY single REC watch is visually unique – that’s right, no two are identical - include handmade components, and are born with the story from the object of which it was made. Now that’s what unique design and great stories should mean!
http://www.recwatches.com/
