Ryan Gosling is the New Steve McQueen, According to TAG Heuer
“We are thrilled to announce Ryan Gosling as TAG Heuer global ambassador, for his first-ever brand partnership. A star since his early days, he has grown to become an icon – one both enigmatic and inscrutable,” TAG Heuer CEO Frédéric Arnault said. “He is a true artist who chooses his projects with utmost care and dedicates himself to them like no other, not only shaping his character but the entire creative direction. The movie Drive represents the strongest link with who we are today, and we are excited about the creative projects we have together.”


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