ROLEX SECRETLY OFFERS A NEW VERSION OF THEIR MOST LUXURIOUS WATCH EVER
Meet the ‘White Tiger’.
Most luxury watch brands are pretty tight-lipped about their upcoming releases, but none more so than Rolex. The world’s largest watchmaker and the most famous luxury brand on the planet bar none, Rolex is well-known for its po-faced, secretive approach to watch releases. Naturally, there’s a whole cottage industry surrounding Rolex gossip and speculation. Watch fans keep an exceptionally close eye on any additions, revisions and discontinuations that emerge in Rolex’s vast and evolving catalogue.
It’s a brilliant marketing strategy: luxury is all about exclusivity, after all. But if we’re really talking exclusivity, there’s nothing more exclusive than buying a watch Rolex doesn’t announce; doesn’t list in its catalogue. A secret menu Rolex, if you will. Of course, we’re talking about the Daytona ‘Eye of the Tiger’.
It’s a brilliant marketing strategy: luxury is all about exclusivity, after all. But if we’re really talking exclusivity, there’s nothing more exclusive than buying a watch Rolex doesn’t announce; doesn’t list in its catalogue. A secret menu Rolex, if you will. Of course, we’re talking about the Daytona ‘Eye of the Tiger’.
Not to be confused with the tiger eye dial Day-Dates from the 70s, this version of the already in-demand chronograph is crafted from yellow gold and features an elaborate, exotic diamond-patterned dial as well as a diamond-encrusted bezel – making it easily the most outrageously luxurious watch Rolex makes, except for maybe the completely pavéd Pearlmaster. The average schmoe isn’t getting offered one of these bad boys – these are only for the most dedicated Rolex customers.
Now, in 2021, Rolex has unveiled a white gold version of the prestigious timepiece. Or maybe ‘unveiled’ is the wrong word, as there’s been no announcement or update to their website.
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