The company created sixteen new dial colors that are exclusive to this service.
If you're in the market for a Portugieser Chronograph and you happend to be in Shanghai or Dubai, you might want to stop by the IWC boutique. The company has just launched a new customization service for the watch that lets customers choose from sixteen dial colors that are exclusive to this service. Clients get to choose from a stainless steel or an 18-carat 5N gold case and then you can choose from a variety of dial colors that include everything from turquoise to aubergine or ginger. You'll then choose from a variety of strap options that include calfskin leather, alligator leather, TimberTex, rubber straps, and a stainless steel bracelet. Each customized watch takes three weeks to complete.
The service is currently available at IWC's flagship boutiques at the Dubai Mall and Shanghai Takoo Hui Mall. Additional stores will be added at a later date.


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