In 1991 new management took over manufacturing and continued to market watches under the Invicta banner. Apart from the Invicta brand, the Invicta Watch Group is also responsible for the S. Coifman, Potger-Pietri, Activa, Brizo, Cacciato & Joss, Pastorelli and Technica lines.
Upon moving primary operations from Switzerland, Invicta has continued to design watches, but has outsourced manufacturing to third parties in Switzerland and the Far East. Thus the Invicta watches are assembled on several continents, in whatever location brings back the best return on their investment dollar.
Some 100% Swiss-made watches are still available, but marketing has a tendency to confuse people what watches are made in Swiss factories and which watches are assembled by lesser skilled laborers in far eastern countries. Far East watches are labeled with the country of origin of their movement. At the same time Invicta is developing its own proprietary movements upon the purchase of Technica Swiss Ebauche Microtenique.
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