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In 97 The Vendome group today Richemont bought Officine Panerai, a brand, exclusive for depth gauges, lathes and torches, and the leftovers of the watches, as well as all the leftovers of torch-turning equipment and various spare parts and everything that was in the old showroom.
The whole thing was paid a very cheap price and the reason for this purchase was mainly that the Vendome group did not have a brand of sports watches with a historical past.
Mr. Cologni appointed Mr. Bonati AD of the brand and in their offices they set about preparing the strategy of launching these watches which at the time were not known at all except by a small circle of military watch enthusiasts.
The proof is that in 5 minutes the old Panerai barely managed to sell 2000 watches.
Mr. Cologni and Mr. Bonati the first consideration of the watch was that it was a Cxxo watch also because they were used to Cartier Vacheron Piaget etc .......
Goliardically they decided to make a personalized watch with instead of Radiomir C .... mir, one 40 mm and one 44 mm.
