In March of last year, Japan's Seiko Watch Corp. separated its Grand Seiko collection of hand-assembled luxury watches from the core Seiko brand. It made Grand Seiko a full-fledged brand of its own, with its own separate identity and trade dress, distinct from the lower-priced Seiko brand.
"From today," SWC Chairman and CEO Shinji Hattori said at the time, "Grand Seiko lives a truly independent life and sets out on a new journey."
Today, Grand Seiko took another giant step on its new journey. SWC in Tokyo announced that it had created a new company in the United States devoted specifically to the sales, marketing and distribution of Grand Seiko.
https://www.hodinkee.com/articles/grand-seiko-corp-of-america-becomes-its-own-company
