On January 10, 2008, Citizen bought the Bulova Watch Company for $250 million. Together they are the world's largest watchmaker. After the acquisition Dennis W. Perry was named the president of Bulova, after having previously served as chief strategic officer.
Currently Bulova designs, manufactures, and markets several different brands, including: the signature "Bulova", the affordable "Caravelle", the dressy/formal Swiss-made "Wittnauer Swiss", and the sportier Swiss-made "Accutron".
The Bulova Corporate Center was originally built in 1953 by the Bulova Watch Company. While the Bulova Watch Company no longer has a presence in the Bulova Corporate Center, they continue to maintain a presence at One Bulova Avenue in the Woodside neighborhood of Queens. The Bulova Watch Company is currently operating as a subsidiary of its Japanese parent, Citizen, the largest watchmaker in the world.
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