The Casio brand is the undisputed sales leader in almost all Central American countries, except Honduras, where Citizen (with 19%, sells the most, although Casio is closely followed with 16%), Panama (38% share) market share has Citizen, and 16% Casio), and Nicaragua (here the distance is greater, 41% compared to 11%, respectively). In the rest of the countries, Casio absolutely dominates the market, with a solidity that becomes overwhelming, also being the brand that it owns the most in terms of purchase choice.