WC's CEO Georges Kern has inaugurated the brand's first boutique in Italy, located at the Piazza di Spagna in Rome.
"It is an honour for us to present our feats of precision engineering, our philosophy and our tradition here in Rome, at the Piazza di Spagna. Not only is this place known throughout the world for its superlative art and culture; but many internationally renowned directors have also chosen it as the backdrop for some of the most famous moments in cinematic history," affirms IWC CEO Georges Kern. "Once again, all these elements are testimony to our passion for cinema. This year, we have added official partnerships with the Tribeca Film Festival in New York and the Beijing International Film Festival to the IWC Filmmaker Award during the Cannes International Film Festival and the Dubai International Film Festival."
To celebrate the inauguration of the new store on Piazza di Spagna, IWC has released a special version of its Portofino Chronograph (Ref. 3910) commemorating this important occasion. The limited edition consists of 28 timepieces sold exclusively at Piazza di Spagna 28. The watch feaurtes a special Santoni leather strap instead of the classic alligator leather strap that is standard on this model. The caseback features an engraving of the famous Spanish Steps in Rome as well as "ONE OUT OF 28" and the address of the boutique.
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