Αποσπασμα συνέντευξης του Jack Heuer
C11: That 10-year period from 1964 from the release of the Carrera was probably the most creative in the company’s history…
JH: …yes, absolutely. I can say that from 1964-74 the Federation Horlogere had a comparison to give the key figures at the end of the year. We were the fastest Swiss company in the watch industry. We were a little company when I took over, we had turnover of CHF2 million and 10 years later we had CHF28 million, so it was quite a spectacular growth period…but then we fell down a lot.
C11: Specifically I wanted to ask you some questions about the Monaco. Everyone knows the link with Steve McQueen, but what about before that- how did you develop the Monaco?
JH: It was quite simple: we were working for 3-4 years on this Calibre 11 movement, the world’s first automatic chronograph, and we knew that would be a major event. Our Swiss chronograph exports starting tumbling, because in the late 1950s the automatic watch became the call of the day. Knowing this, we prepared in 1967-8 the line that we would be launching in 1969 for the Basel fair.
So we decided to make a Carrera, because the Carrera was already a very good model in non-automatic. We made it in self-winding, but this movement [Calibre 11] was quite a bit thicker, so we had to change the shape a little bit. And then we decided that we need something for our Automotive-Aviation market, so we made the Autavia and we said now we have covered our key markets, why don’t we do something a little more “out-of-the-box”?
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