It’s no secret that the old guard of luxury labels is struggling to decipher and decrypt modern hype. But by taking risks and the time to discern the desires of contemporary consumers, Swiss watchmakers Omega has manifestly cracked the code via its highly sought-after collaboration with sister brand Swatch.
They call it the MoonSwatch, as it pivots on fun, affordable riffs on the time-honoured Speedmaster Moonwatch. And ever since its March '22 launch, the only way to secure a certified genuine one has been to either:
https://www.esquire.com/uk/watches/g45336082/every-omega-x-swatch-moonswatch-ranked/?utm_source=flipboard&utm_content=topic%2Fwatches
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