You want a particular watch, and you have the funds for it, yet you still are not able to obtain it. This is a reality with a surprisingly large amount of different watches, and the numbers only seem to increase as time passes. I am not talking here about scarce limited editions, but regular production models that should be available at any dealer, or at least could be ordered within a reasonable wait period. These days, there is often a waitlist for the waitlist, and when you think you have struck gold and see your desired model in a shop window, a small sign that says ‘For Exhibition Only’ evaporates all the hope you had.
Even among the big brands there are models to discover that are not in the full spotlight (yet).
There are several things that you can do here. You can take on the challenge of stalking any dealer you find in order to hopefully, one day, if you are still sane and in good health, you get the timepiece you have set your heart on. You can also bite the bullet and pay the premium to get one used or from a grey market dealer. The sad part is that you are also paying to keep certain mechanisms in the market going that do not always benefit the true watch aficionado. Then there is the third option, and that is to boldly go where you have not gone before.
Expand your horizon and surprising watches can come your way
The watch world is a vast place, and even after two decades in the industry, I haven’t seen it all. That means that instead of going for the watch you want but can’t reasonably get, you can venture into unknown territory and get something else. Usually, this does mean that you have to change your perception. As many watches that you can’t get come with a certain status, the ones fewer people know about are obviously not the ones that get you instant recognition. If you don’t care about that, exploring new brands and models might actually be a worthwhile expedition that even may change your outlook on watches and your preferences. You can even do this when you are on the waitlist for one watch or another, as you have nothing to lose and a lot to win.
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