TAG Heuer

[Alexandros00]

Νομίζω την αδικησαμε φέτος τη Tag


TAG Heuer’s Most Expensive Watch Ever Is Also Its Most Avant-Garde

Watches & Wonders 2022 is in full swing, and we’ve already seen some monumental releases: Grand Seiko’s mental constant-force tourbillon, Montblanc’s first-ever dive watch, a new Rolex GMT-Master II… But it’s TAG Heuer that’s had perhaps the biggest surprise of the show thus far.

The 162-year-old firm has unveiled a bevy of truly impressive releases: a return to ultra-capable dive watches with the Aquaracer Superdiver, their first-ever solar-powered watch in the Aquaracer Solargraph and a 2nd Carrera x Porsche, just to name a few. But it’s what they saved to last that has got the world talking.

The TAG Heuer Carrera Plasma Tourbillon Nanograph is the most expensive watch the brand has ever released, retailing for a rather punchy AU$518,900. That’s a lot of money for a TAG – but considering just how unique and advanced this piece of horological art is, it’s actually quite a bargain.

Why a bargain? Because this watch is filled to the brim with diamonds, created and used in ways that have never been seen before in watchmaking. This is thanks to TAG’s innovative use of lab-grown diamonds. For example, see that dial? That’s not some finish or glass particles or something. That dial is completely made out of polycrystalline lab-grown diamonds. The crown? It’s one whole diamond. Those flecks on the case? You see where we’re going…

We’ve never seen diamonds used in this way before, and it’s completely captivating. Pictures don’t do it justice: this might just be the most eye-catching watch on the market right now.

This is some truly radical stuff that won’t just shift the perception of TAG as a brand, but lab-grown diamonds more broadly. Previously, lab-grown diamonds have been somewhat of a dirty word – despite the fact they’re far more ethical and often far more beautiful than natural diamonds…

But as the Carrera Plasma demonstrates, the real beauty of lab-grown diamonds is that they can be formed in shapes that would never occur in nature, creating something entirely new; unexpected; avant-garde.

“Lab-grown diamonds allow us to innovate and experiment with this exceptional material, and this opens up a new realm of possibilities for designers, watchmakers and engineers,” says TAG Heuer Chief Innovation Officer Edouard Mignon.

If all those diamonds weren’t luxurious enough, the Carrera Plasma also features TAG Heuer’s in-house Heuer 02 automatic tourbillon chronograph movement, which boasts a 65-hour power reserve and COSC certification. It’s also rather light on the wrist, thanks to its milled aluminium case and ceramic bezel.

There’s currently only one of these watches in existence – perched in the middle of the TAG Heuer booth at Watches & Wonders – but according to TAG Heuer CEO Frédéric Arnault, “more than one, but less than a dozen” will eventually be made. Better buy a lottery ticket…

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[Alexandros00]

10 έτη είναι πιο μπροστά από 100 άλλες εταιρίες πιο ακριβές, και ακόμα την κοιτάζουμε κάπως τη Tag

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[SAn]

[Alexandros00]

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[Alexandros00]

TAG Heuer Looks To The 1970s – And Nails It – With The New Orange Diver
It's far out, funky, groovy, and – most of all – orange.

The TAG Heuer Aquaracer Professional 300 Orange Diver. Reference WBP201F.BA0632. 43mm stainless steel case. Unidirectional bezel in ceramic with 60-minute scale. Water-resistance of 300 meters. Orange dial, six o'clock magnifying lens, angled date. Automatic TAG Heuer Caliber 5 (ETA 2824-2 base). Stainless steel bracelet with micro-adjustable clasp. Price: $3,300.

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[george_]

Όμορφο

[Alexandros00]

Όμορφο

Άμεσα ερωτευσιμο θα έλεγα

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[george_]

Θυμίζει μοντέλο από άλλη εποχή

[Wolf-]

Θυμίζει μοντέλο από άλλη εποχή

Ισχύει..

[Wolf-]

[Spyoly]

https://bitcoinmagazine.com/business/tag-heuer-now-accepts-online-bitcoin-as-payment

[Alexandros00]

Ναι ναι ναι ναι ναι
Ναιιιιιιιιιιιιιιιιιιιιιιιιιιιι

The Dark Lord reigns again!

TAG Heuer has remade its most coveted historical model in a modern special edition piece. Nicknamed the “Dark Lord” due to its all-black dial and matte PVD case, this particular iteration of its famed Monaco watch (made famous on Steve McQueen’s wrist in Le Mans) was first introduced in the 1974 and, in recent years, the vintage version has become an auction block darling. The blackening treatment, which is now pervasive in watchmaking, was entirely new at the time and was one of the first PVD-coated watches. Only 100 to 200 examples of the noir Heuer Monaco are reported to have been made. As a result, when one pops up on the secondary market it can fetch five-figure hammer prices. In Geneva, at the Phillips “Start-Stop-Reset: 88 Epic Stainless Steel Chronographs” auction in 2016, a “Dark Lord” sold for CHF 62,500 (approximately $64,950 at exchange rates at the time), and in 2018, at a Bonham’s sale in London, one raked in $67,584. You can expect those values to rise with news of the 2022 remake.

A hint of a future remake to come showed possibility when TAG Heuer created a one-off modern model for the Only Watch charity auction in Geneva in November of last year. That singular piece took home a whopping CHF 290,000 ($319,360). It was estimated between CHF 50,000-100,000 (approximately $55,000-$110,124 at exchange rates at the time).

Almost 50 years later, the reimagined Dark Lord now comes outfitted in black Grade 2 titanium coated in DLC, offering a less corrosive and lightweight option for today. Titanium was first used by Heuer in the ’80s and was not available as a material when the “Dark Lord” was first conceived. It marks only the second time the company has used titanium in the Monaco lineup—the first was the limited-edition Titan model, introduced last year, and worn by racecar driver Max Verstappen during the Formula 1 World Championship campaign.

It has also been updated with the in-house Caliber Heuer 02 movement, which is constructed with a traditional column wheel, offers 80 hours of power reserve and is topped off with a rose-gold-plated oscillating mass visible through the sapphire crystal caseback. The dial of the Monaco Tribute to Dark Lord Special Edition features a satin-brushed circular finish, while the exterior of the dial and chronograph registers are treated in a sandblasted grained finish, meant to evoke the grip of tires on the track. The seconds hand and chronograph register hands are decked in deep red, while the hour and minute hands come in rose gold with Super-Luminova to provide a visible contrast to the black backdrop.

The 39 mm Monaco Tribute to Dark Lord Special Edition comes on a black alligator leather strap, will be available this month in TAG Heuer boutiques only, is not limited and retails for $8,200.

Don’t underestimate the power of the dark side.

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[SAn]

πολύ ωραίο, μένουν 5 νούμερα και 1 τζόκερ και είναι δικό μου! 

[jiorg]

Πολυ ωραιο, αν και μαυρο...😜

[Wolf-]

Πόσο όμορφο αυτό το tag..
Σε σωστό μέγεθος και χωρίς Κύκλωπα...!
Το μόνο αρνητικό που δεν έχει micro adjustment...