THE PANERAI SYNDROME

[george_]

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the world’s second
largest luxury group, parent to Cartier, Vacheron
Constantin, Jaeger-LeCoultre and a slew of
other brands, and, since 1997, Panerai. It was
Cologni who urged Richemont chairman Johann
Rupert to acquire the brand.

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Panerai continued to provide watches
for Italian Navy commandos into the 1980s.
For most of that period the watches were, in
fact, military secrets, which adds to their allure
today.

Panerai’s first fame, though, came not from
its military pedigree or its cool bridge, but from
its size.


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Panerai, of course, was born big. At 47mm
in diameter, it was about 33% larger than other
The biggest factor behind the Panerai
boom has been the stream of unsolicited,
unpaid endorsements it gets from the rich
and famous.

watches in the 1930s and ‘40s.


The biggest factor behind the Panerai
boom has been the stream of unsolicited,
unpaid endorsements it gets from the rich
and famous.

It started with actors with Redwood-sized
wrists like Stallone and Arnold Schwarzenegger,
who wore a Panerai in the movie “Eraser,”
then moved to actors with normal wrists
(Hugh Grant, for example, wore a Panerai in
“Bridget Jones’s Diary,” Russell Crowe on the
Jay Leno Show). The craze spread to TV stars
(David Letterman, Jay Leno

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[nicolasg]

Κάποια πράγματα δεν εξηγούνται!

[Vagelis]

Κάποια πράγματα δεν εξηγούνται!

Ισχύει και για τα Rolex... 

[george_]

Κάποια πράγματα δεν εξηγούνται!

οπως?

[nicolasg]

Κάποια πράγματα δεν εξηγούνται!

οπως?

όπως οι απορίες σου 

[george_]

πετας κατι σημαντικο για μια εταιρια σαν την πανεραι,λογικο δεν ειναι να σε ρωτησω?!

[george_]

και ειδικα σε ενα θεμα που προσπαθει να παρουσιασει καποιους σταθμους και γεγονοτα για την εταιρια!

[nicolasg]

Η επιτυχία της ρολεξ, της κοκα κολα κτλ εχει γινει αντικειμενο μελετης απο καποια πανεπιστημια.....
μεχρι ενα βαθμο εχει μια ερμηνεια, από ένα σημείο και μετά δεν υπάρχει εξήγηση

Κάτι τέτοιο θα μπορούσε να πει κάποιος και για την πανεραι ,μιας και αναφέρει το άρθρο την έκφραση panerai syndrome

[george_]

ωραια τα λες,σαν πολιτικος!

[george_]

The most dramatic case: “Rocky” star
Sylvester Stallone. On a visit to Florence, Italy,
in 1995, Stallone stopped in a watch shop in
Florence, Italy and noticed a divers’ watch produced
by a local firm called Officine Panerai.
Stallone learned that for years Panerai had produced
the watch exclusively for an elite group
of Italian Navy frogmen.

[george_]

its relatively
affordable price (Panerai, an all-mechanical line, starts at $2,450; most are priced
around $3,000) and its exclusivity

[george_]

Panerai produces fewer than 30,000
watches a year, of which around 5,000 come
to the United States. It’s not nearly enough.
One U.S. jeweler has taken 20 orders for the
Panerai Radiomir Alarm GMT watch, which
sells for $5,000 retail. How many was he able
to obtain last year? One.

[george_]

μια νεα διαφορετικη κασα XL,πολυ καλες τιμες και λιγα κομματια!το πιο βασικο ,στρατιωτικα ρολογια!