OMEGA LAUNCHES TRÉSOR IN BERLIN WITH SPECIAL GUEST KAIA GERBERFace of Trésor Kaia Gerber introduces an emerging generation to a reimagined classic at a star-filled event in the German capital.
Though deeply-rooted in Swiss watchmaking tradition, OMEGA is a brand forever on the move and unafraid to take risks. This year's thoroughly-modern makeover of the classic Trésor is a perfect example of OMEGA's willingness to embrace the new.
In line with the 2018 collection's sleek contemporary design, OMEGA hosted a very different kind of celebration: a flying dinner in Berlin, with a touch of industrial chic. The very untypical event was attended by a guest with her own unique take on luxury – Kaia Gerber.
For the Trésor event, the stark concrete interior of Berlin's Kraftwerk was transformed into a space filled with light, music and magic. As a straight path to the diamond-paved watches would have been a little too easy, the evening began with a pre-dinner challenge. Guests entered the exhibition space through a specially constructed maze, with various rooms leading off to surreal fairy tale scenes, fun photo opportunities and all sorts of weird-yet-wonderful distractions.
Embracing the city's bohemian spirit, OMEGA left the departure time open and the event was carried along by its own momentum well into the small hours.
Attending OMEGA's Berlin Trésor event were German model Toni Garrn, actor Thore Schölermann, actresses Hannah Herzsprung and Jana Julie Kilka, swimmers Filippo Magnini and Pernille Blume; and a host of world-renowned influencers. The MC for the evening was TV presenter Viviane Geppert.
https://www.omegawatches.com/news/omega-launches-tresor-in-berlin-with-special-guest-kaia-gerber
