An exhaustive guide to every watch brand worth your time, from age-old Swiss institutions to pro-level divers
Unless you’re talking about Lionel Messi, The Beatles, or grandma’s cooking, the title “best” can be pretty subjective. That’s no less true when it comes to the best watch brands, which span a mind-boggling range of styles, price points and features, from the simple utilitarian charm of the Casio G-Shock to the unapologetic outrageousness of a seven-figure Richard Mille. To make sense of it all, we’ve assembled some of the key players in the GQ watch universe, broken down into eight distinct categories, each of which is at the very top of their particular game—whether that’s making limited-edition tourbillons or the quartz beater you wear to the beach. Fortunately, unlike the Champions League or the scouse music scene, the world of watches has room for more than one GOAT.
https://www.gq-magazine.co.uk/watches/article/best-watch-brands
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