The Alexander Shorokhoff watch manufacturer in Alzenau was founded by the German-Russian entrepreneur Alexander Shorokhov. His watch design is polarising, provoking, and generating emotions. He was inspired by the artists of the European and Russian Avantgarde, which have changed art, architecture and design thoroughly. The AVANTGARDE collection by the manufacturer Alexander Shorokhoff is made for people to whom provocation means a good challenge; deciding to buy an AVANTGARDE watch means deciding for individualism in the broadly standardised watch market.
Alexander Shorokhov
Born in Moscow in 1960, the young engineer leaves for Germany in the beginning of the nineties. Shortly afterwards he took over the distribution of the Russian watch company “Poljot”. In 2002, he founded his own manufacturer in the Bavarian town of Alzenau. Being well rooted in his new hometown, he lives out his curiosity about foreign countries and cultures. Today the Alexander Shorokhoff watch manufacturer is a globally operating company and ready for setting new course in the well-established watch market.
sign of the watches, the excellent engravings and the top craftsmanship, nowadays the manufacturer is attracting attention all over the world.
The production steps in the manufacturer are going like clockwork. The engravings by hand, the procedure of refining, adjustment, assembling and testing are exclusively carried out by experienced watch masters. Each watch maker is responsible for the watches assembled by him, from the beginning until the final checking. Only after the final adjustment, each watch gets a warranty certificate with the watchmaker’s initials and the reference or limitation number in it and can be delivered to specialized shops and jewellers all over the world. In this way, every watch becomes a unique objet d’art.
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