Breitling AG, the watchmaker bought out by private equity in 2017, jumped into the list of top 10 Swiss brands as sales surged under CEO Georges Kern.
The Grenchen, Switzerland-based company is the ninth biggest, according to estimates by Morgan Stanley and LuxeConsult, in a report published Tuesday.
Best known for its pilot-themed watches including the Navitimer chronometer, Breitling’s sales rose to 860 million Swiss francs ($938 million) in 2022, according to estimates in the report.

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