Greek Watch Forum - Το ελληνικό forum ρολογιών

Νέα από τον κόσμο της Ωρολογοποιίας => Επικαιρότητα => Μήνυμα ξεκίνησε από: Alexandros00 στις Ιούνιος 13, 2023, 16:20:35 μμ

Τίτλος: LeBron James causes a massive PR blunder by starting the Rolex-sponsored 24 Hours of Le Mans wearing
Αποστολή από: Alexandros00 στις Ιούνιος 13, 2023, 16:20:35 μμ
NBA legend LeBron James kicked off the 100th edition of the iconic 24 Hours of Le Mans on Saturday by waving the French flag and giving the command “Pilotes, demarrez vos moteurs” to start the race. The 38-year-old basketball superstar added his name to the prestigious list of celebrities who have received the honor of serving as the official starter for the world’s toughest endurance race, joining the likes of Rafael Nadal and Brad Pitt. However, there was one little problem. LeBron James waved the flag wearing a Patek Philippe and not a Rolex, which has created an embarrassing situation for the brand that has supported the 24 Hours of Le Mans for many years now.

Rolex has served as the official timing partner of the 24 Hours of Le Mans since 2001. The Swiss watchmaker even created special engraved Daytona watches to celebrate the 100th edition of the iconic racing event, which were given to the winning drivers. LeBron James’ decision to wear a Patek Philippe with a bright Tiffany blue dial to a Rolex-supported event has raised a few eyebrows, especially given the fact that the NBA superstar has a big collection of Rolex watches. While the situation can be perceived as a PR disaster, it might not have been intentional, as LeBron is known for his love for Patek Philippe watches.

The watch LeBron James wore to the racing event is Patek Philippe’s Nautilus ref. 5711/1A-018 ‘Tiffany & Co.’ Limited to only 170 units, the timepiece was released in 2021 to celebrate the 170th anniversary of the alliance between the Swiss watchmaker and Tiffany & Co. The highlight of the watch is its lacquered “Tiffany Blue” dial, which features the logo of the famous American jeweler. Housed inside the 40mm stainless steel case is the Patek Philippe Caliber 26-330 S C, a self-winding movement with a power reserve of between 35 and 45 hours. While the watch was originally priced at $52,635, the very first watch was auctioned for a whopping $6.5 million.(https://uploads.tapatalk-cdn.com/20230613/15acd731aa5d63bcb8101617c362b32e.jpg)(https://uploads.tapatalk-cdn.com/20230613/15e72b54f9c9e148d7a9af7547263216.jpg)

Στάλθηκε από το SM-S918B μου χρησιμοποιώντας Tapatalk

Τίτλος: Απ: LeBron James causes a massive PR blunder by starting the Rolex-sponsored 24 Hours of Le Mans wea
Αποστολή από: yannisb στις Ιούνιος 13, 2023, 20:30:00 μμ
Eπειδη φιλοι κι εχθροι εχουν να παραδεχτουν την απιστευτη εξυπναδα του και προσοχη σε λεπτομερειες, θεωρω οτι ηταν σκοπιμο κατα 99%, αφηνω το 1% γιατι ανθρωποι ειμαστε :)
Τίτλος: Απ: LeBron James causes a massive PR blunder by starting the Rolex-sponsored 24 Hours of Le Mans wea
Αποστολή από: P.I.T. στις Ιούνιος 14, 2023, 00:06:50 πμ
Πέφτουν οι τιμές στα Rolex, δεν κρατάνε πια τιμή και ο LeBron προφανώς δεν θα ήθελε να ταυτιστεί με αυτή την κατρακύλα. Κατά 99%. Αφήνω 1% μήπως και όλα του τα Rolex τα είχε στείλει για service ώστε να πάρει καλύτερη τιμή πακέτο.