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Νέα από τον κόσμο της Ωρολογοποιίας => Επικαιρότητα προηγουμενων ετων => Επικαιρότητα => 2021 => Μήνυμα ξεκίνησε από: Alexandros00 στις Δεκέμβριος 08, 2021, 16:12:53 μμ
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It’s no secret that the resale market is booming. But in the past year, one accessory, in particular, has risen to the top of the most-wanted list: watches.

According to The RealReal's 2021 resale report, customers are spending $1,600 (£1,207) more than last year on secondhand luxury watches. Meanwhile, on online consignment retailer Fashionphile, searches for the term “watch” have increased by 73% since 2020. According to McKinsey, a U.S.-based consulting firm, the pre-owned luxury watch market was worth $18 billion (£13.5 billion) in 2018; it is poised to grow to $30 billion (£22 billion) by 2025.
While there are more people than ever interested in owning a watch, luxury brands — which include the big four: Patek Philippe, Rolex, Audemars Piguet, and Richard Mille — continue to produce limited inventory every year to ensure exclusivity and quality. Elizabeth Layne, chief marketing officer at Rebag, says that due to manufacturing closures amid the pandemic, as well as supply chain issues, watchmakers and brands produced even fewer products last year. According to her, there’s also a growing trend of generational watchmakers and artisans going out of business as a result of the pandemic's economic impact: “All of that has increased the demand and prices of secondhand luxury watches.”
But scarcity isn’t the only factor driving the watch gold rush. “I think that both social media content, as well as editorial content focusing on watches have broader factors that make it a lot more approachable,” says Layne. See, for instance, blogs like Dimepiece, which features luxury watch content that caters to women, a demographic that’s been long overlooked by the male-dominated industry. While Dimepiece was founded in March 2020, its creator Brynn Wallner first thought of the site while she worked as a multimedia producer at Sotheby’s in 2019: “The watches department reached out to me and they were like, ‘Hey, we want some cool content,” Wallner says about how she got into watches. “It was like a culmination of almost high art, but with a wearability and kind of everyday components that really appealed to me.” Since then, Dimepiece has grown over 17,000 followers on Instagram, made up largely of women interested in the luxury watch market.
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