Over the last few years if there is a brand that has certainly been able to climb the ranks among the great watchmaking maison, what is Hublot. In financial terms, in fact, revenues have tripled, just think that at the end of 2011, the Hublot boutique in the world will be nearly 50 major international awards ("Best Design" at the Grand Prix d'Horlogerie de la Ville de Genève, "Best Sports Watch" on the occasion of the ceremony "Watch of the Year" in Japan, and finally, the award for "Best watch 'oversized'" at the Editor's Choice Watch of the Year in Bahrain) have come to give luster and prestige. Frankly, we could not help but wonder why.
Steps also the perfect marketing strategy and advertising (one for all the unpleasant aggression happened to Bernie Ecclestone, turned in a winning advertising message), steps also good timing in being able to offer commercial models that can perfectly interpret the market price range , important dimensions, etc ... but what lies behind the Big Bang? just to mention the best selling model.
The technological level of this timepiece is definitely first level. The structure is sometimes innovative, just think of the band in kevlar that surrounds the case and sought to materials such as tantalum, carbon, gold, ceramic and steel of course. A great feeling also makes the rubber strap that stands for quality and softness. Another positive aspect is the possibility to change the crown, perhaps embellishing it with diamonds or simply changing color accordingly refreshing the whole look of the watch.
But let's get to what you are staying within this concentration of technology orologistica. Through the sapphire crystal case back you can see it moving. It looks good no doubt about it, but looking better is not hard to recognize that the HUB4100 is nothing more than a Valjoux / ETA 7750 revised and embellished with some affectation as the rotor engraved and stuff like that. Here we go again. Another important price watch with a heart (albeit appreciated) that you can find on other watches that cost a fraction dell'Hublot.
In conclusion, the idea that one is having in our hands the Big Bang is that the exclusivity that Hublot wants to convey is primarily based on the marriage-material design which overshadows the more purist movement.
These arguments must be passed for the mind of Mr. Hublot (currently Mr. Biver, also known for his collection of Patek Philippe), so much so that it was decided to produce its own caliber guaranteeing in this way also access in 'sphere of world manufacturing. Tal UNICO movement (nee HUB1240), consisting of 330 members and over 70 hours of power reserve can boast among other things, an escapement in silicon removable and customizable on request with an engraving. Curiously, however, is not sold on the Big Bang, but the older brother (48mm case!) King Power. The thing sounds strange because another characteristic of this movement is to have the same dimensions as the Valjoux and in this respect there is no shortage malicious comments that it is not a coincidence ..
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