Most watch collectors will at least have a passing knowledge of recent Zodiac history. After a successful period that started roughly in the 1950s and continued through the ’70s, the brand, like so many others, faltered during the Quartz crisis. In the decades that followed, Zodiac went through a number of deaths and rebirths. In 1990, it was brought back from the abyss by former Heuer Finance Director and one-time TAG Heuer CEO Willy Gad Monnier, only to go bankrupt again seven years later. Genender International, Inc. was next in line, purchasing Zodiac in 1998 only to discontinue most of the brand’s running catalogue, which saw the end of nearly all automatic offerings. Then in 2001, Fossil Inc. stepped into the picture. Though Zodiac sat in purgatory for several years following that acquisition, in recent years we’ve seen a push to bring the brand back on the right track, with some smart management taking full advantage of Zodiac’s back catalogue and reissuing some of the brand’s greatest hits
https://wornandwound.com/zodiac-story-behind-curious-point-series/
