Ειναι κάτι λίγο παραπάνω απο μια...μοντιφα
"The beginnings of Bamford Watch Department
George Bamford has always been an avid collector of vintage cars and sports watches. He is particularly fond of sports chronographs such as the Breitling Navitimer, which started his passion for watchmaking. His collection also includes some rare pieces with rather quirky designs, such as an Heuer quartz watch with a digital display.
After being offered a Rolex Daytona for his 18th birthday, he went to a dinner party and found out that half of the guests were wearing the same watch. Looking for something more personal and exclusive, he asked the family business if there was a way to change the steel color on his Rolex, and as a result applied a DLC coating to his watch. DLC coatings have been used in various fields since the 1970s, but it was almost unheard of in the watch industry.
As he found out, applying a DLC coating on steel turned the watch totally black. While on holidays in the south of France, his black Rolex got a lot of attention and George came back to the UK with 25 orders. Bamford Watch Department was born."
...
"It’s no secret that the world of watchmaking is inherently conservative. Even today, a lot of watch enthusiasts think (rightly or wrongly) that customizing a watch is nothing short of a sacrilege. This opinion was shared by Rolex, which consistently refuses to provide any kind of after-sales service for Bamford watches.
While most manufacturers have always made ultra-high end bespoke watches, many have recently developed customization programs for their more affordable models. For example, the Richemont Group created in 2018 the brand “Baume”, selling exclusively personalized watches.
The success of the Bamford Watch Department was not lost on Jean Claude Biver, who was in charge of LVMH’s watchmaking division until very recently. Thanks to him, Bamford Watch Department has signed a partnership with the group and became the official “customizer” of TAG Heuer, Zenith and Bulgari since 2017."
https://bamfordlondon.com/blogs/news/bamford-watch-department-the-whole-story
